Situation: The reform of New York’s Medicaid program in 2010-11 dramatically changed the face of healthcare in the State – and CenterLight’s business along with it.

Challenge: It was essential to inform employees throughout the New York metropolitan region about the changes, the reasons for them and how CenterLight would respond. The information was far too dense and complex for PowerPoint presentations or printed material.

Response: Working with Root Inc., a company that helps its clients develop change management engagement programs, we created a customized “Learning Map” to use as the basis for highly interactive small-group information ”games.”

Result: All employees participated and most viewed the program favorably. Even senior staff acknowledged learning things about their business they had never understood before.

Agency: Root Inc.; concept, briefing and development: Neil Gluckin, VP of Marketing and Advertising