Situation: Dramatic changes in the legal profession have created significant new demands on law schools. Georgetown Law, founded in 1870 and one of the most selective educational institutions in the country, wanted to ensure that it was communicating its values and advantages effectively.
 
Challenge: The key was to understand the drivers of the law school selection process – a complex decision with a hefty price tag – and find a way to differentiate Georgetown in a crowded and competitive environment.

Response: Armed with findings from extensive internal and external research as well as competitive analysis, we devised a compelling narrative for the school to use with key stakeholders. We also provided guidance on reorganizing the communications function.

Result: We delivered a comprehensive “Communication and Principles and Guidelines” booklet; helped lay the foundation for a website redesign (currently underway) and facilitated the search and successful hiring of an executive director for the department.

Agency: Mahony Partners: Richard Mahony, Neil Gluckin, principal consultants