Situation: To fulfill its obligation under the deed of sale, the Town of Wilton, CT, was required to restore a 200-year old family homestead, preserving its architectural integrity and making it safe for use by the public.

Challenge: The Friends of Amber Farm, a not for profit organization, needed to raise $500,000 to qualify for matching funds from the town that would allow the final phase of construction work to be completed.

Response: To serve as a key element of the fund-raising effort, we created a combination “case statement” and positioning brochure that provided detail on both the project and the farm.

Result: The booklet generated numerous gifts, including one donation of $20,000. The overall campaign succeeded in raising the funding needed to continue and complete the restoration.

Concept: Jeanne Robertson, Development Director of Ambler Farm; text: Neil Gluckin, President of the Board of the Farm; Design: Marge Heminway, Maida Design